Small Business technical Assistance

In collaboration with RIT and facilitated by Embolden Your Brand, we are proud to announce this FREE 4-Week virtual marketing series for small businesses located in the City of Rochester, Brand Mastery Series!

Starting Mon. Nov. 18, unlock the power of your brand with this immersive course designed to help you define, refine, and elevate your brand's identity and impact. Learn the proven marketing blueprint to create a compelling presence that drives business growth and sales.

Are you an existing small business that meets the criteria below?

✅ 1-yr Revenue (minimum)

✅ Business is located within the City of Rochester (address eligibility will be verified according to established Rochester City line guidelines)

Then register today!

Assistance with your future branding and marketing efforts will be provided upon completion of this program for eligible participants!

In partnership with Rochester Economic Development Corporation, we're excited to announce that registration for the 2nd cohort of the Loan Readiness Training Series is now open!

This FREE Virtual 8-Week Intensive Program, starting Tue., Sept. 17, is designed to help existing entrepreneurs research and think about their business in a systematic way, to help avoid any pitfalls. Virtual labs will accompany the workshop to provide participants with hands-on assistance needed throughout the series; a cohort of 25 participants will be selected.

Are you an existing small business in the WNY area that meets the criteria below?

✅ 1-yr Revenue (minimum)

✅ Ideally interested in capital needs of $25K - $250K

✅ Need $$ within the next 12 months

Then register today!

Eligible participants will also get the opportunity to pitch their business for a chance to win up to $5,000 to go towards their business endeavors!

The WeROC program is assisting inspiring entrepreneurs from concept to execution through integrated services of technical assistance and direct access to capital through loans and grants, and will deploy approximately 1.2M for these services in the City of Rochester.

The Enterprise Center at PathStone will deliver entrepreneurship training programs to socially and economically disadvantaged individuals, including those re-entering the general population, to successfully become self-employed and start their own small businesses.

The program will also include a capital injection component in the form of grants for small businesses of up to 10k, through an application process with the organization.

She Means Business is a FREE Virtual 7-Week Intensive Program designed to take early-stage women entrepreneurs through the steps and processes needed to succeed in business, going from ideation to launch, from recession to expansion, and job creation.

Not only will you solidify your foundation, but you'll also have the opportunity to participate in a pitch competition with the chance to win up to $5,000!

See you in 2025 for the next cohort!

Gain the confidence to navigate pricing, financial statements, ratios, and apply this knowledge effectively to drive your business forward. Don't leave your financial success to chance—empower yourself with financial expertise!

This workshop is designed to equip business owners with the financial knowledge and tools necessary to make informed decisions, improve profitability, and achieve long-term success; two participants will be awarded a 6-month mentoring opportunity along with software assistance!

Tech Talks is a virtual workshop series for existing entrepreneurs and small business owners who want to use technology to grow their business. Technology is ever-changing and has become more important to understand and utilize than ever before, however understanding and using technology and online tools can be intimidating and sometimes overwhelming.

Watch previous Tech Talks series recordings that cover a range of online tools including social media, website development, and e-commerce.